Contemporary Marketing

Topics and Themes

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Über das Buch:

This book serves as both a compass and a canvas for marketers navigating the dynamic terrain of today’s consumer-driven marketplace. It reflects the convergence of technology, culture, and strategy, highlighting how brands must adapt and evolve to survive in an era characterized by rapid change and heightened consumer expectations.As you delve into these pages, you will discover the driving forces behind contemporary marketing practices data analytics, social media influence, emotional branding, and sustainability.
Über den Autor:

George El-Rahbani

Dr. George El Rahbani, an esteemed academic, educator, and consultant, has dedicated nearly two decades to advancing knowledge and transforming industries. With a doctoral degree from the University of Jean Moulin Lyon 3, he serves as an Assistant Professor at the University College of Bahrain and a Visiting Professor at Fontys University Netherlands, enriching academia with his expertise and dynamic teaching style. Dr. El Rahbani’s commitment to excellence extends beyond academia, positively impacting diverse sectors with his innovative insights and empowering individuals to reach their full potential. His journey exemplifies the power of dedication and the pursuit of excellence in all endeavors.

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